Our Master’s programme in International Marketing & Sales is designed for ambitious students and professionals who want to excel in marketing and sales management studies and take on leadership roles in globally operating companies.
The program equips you with the strategic, language, and intercultural skills needed to develop and implement international marketing strategies, covering everything from Digital Media Marketing to International B2B Sales Management.
Whether you aspire to become a manager in international sales or drive growth across global markets, you will graduate ready to tackle real-world business challenges from both an applied and academic perspective.
Throughout our Master's programme in International Marketing & Sales, students work directly with real project partners, including local businesses, start-ups, and academic institutions in and around Münster, such as Ernsting's Family, REMONDIS, Dermasence, and Emborado. These collaborations allow you to apply what you have learned in class to real business challenges, develop your own expertise, and gain hands-on stakeholder management experience.
Whether you work on international marketing strategies, AI consulting projects, or data-driven campaigns, you will graduate with the practical skills that employers look for in an international manager.
As one example of what students can achieve:
The website you are currently using was designed, built, and published by a group of students as the result of an Online Marketing project.
„The master's program has been incredibly beneficial to me, both professionally and personally. During my voluntary internships at large corporations and SMEs, I realized that the knowledge I gained from my studies provided me with exactly the solid foundation I needed to further develop my skills in my day-to-day work.“
„The master’s program gave me the confidence and knowledge I needed to start my professional career. After graduation, I quickly realized how valuable the practical projects, international perspective, and supportive learning environment had been for my daily work.“
"During the master's program, I gained a solid foundation for a wide range of roles in marketing and sales. We were taught important intercultural skills and developed an understanding of different cultures."
You can pursue a wide range of careers: from working as a sales consultant or manager to leading digital media marketing strategies for globally operating companies. Our studies equip you with the skills to succeed in roles such as international marketing management, business development, or sales management across industries worldwide.
In a world where AI, digital innovation, and shifting global market structures are transforming the way companies operate, a Master's degree in International Marketing & Sales equips you with the strategic and practical skills to stay ahead. Our programme blends academic foundation with real-world project experience, a strong alumni network, and dedicated student support; and prepares you for dynamic leadership roles. Absolutely! Marketing managers are more in demand than ever. As companies navigate AI, globalisation, and rapidly evolving digital landscapes, the need for skilled professionals in marketing management and international sales continues to grow strongly across industries worldwide.
Marketing managers are more in demand than ever. As companies navigate AI, globalisation, and rapidly evolving digital landscapes, the need for skilled professionals in marketing management and international sales continues to grow strongly across industries worldwide.
The EFMD accreditation is an internationally recognised quality seal awarded by the European Foundation for Management Development, confirming the high academic standards, practical relevance, and international focus of our Master's programme in International Marketing & Sales. We are proud to have been reaccredited for five years, the best possible outcome. This means you get a degree that is recognised and respected by employers in international sales and global markets worldwide.
You can choose from more than 60 partner universities across the globe, including Erasmus partners throughout Europe as well as universities in America, Australia, Africa, and Asia. Our network continues to grow every year, with new partner institutions joining regularly. For up-to-date information about the compulsory semester abroad, check out our semester abroad page.
Yes! For international students, doing an internship in Germany is a particularly popular choice, offering valuable professional experience in a new market. German students who have already spent time abroad during earlier studies are equally welcome to opt for an internship abroad.
Go to the official FH Münster Website and explore more - or contact our programme coordinator Nils Ommen for questions regarding the programme!
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